ESSAY WRITING 1

Some people think that global marketing is useful and an economic way to learn different languages and cultures and spread ideas. While, others support the opinion that it is intrusive and invade countries.
Discuss both views and give your opinion.

The global marketing usefulness depends on mutual understanding and bilateral relationship between two countries. There are some international treaties, international business laws that are already formulated to foster the trade and promote the economics of the countries but sometimes some new policies reformulated to make trading more convenient and effective. Sometimes government implemented zero rated tax policies on raw material to get more financial benefits whereas sometimes government focused only to promote business and increases export these circumstance depends on the favorable economic conditions of the country. Sometimes countries fear of their competitor’s extraordinary success to condemn this they increase tariff rates which directly impact on businesses and slowdown business activities.

The different countries representatives foster the learning environment to promote friendliness and business. The communications barriers break up and language and culture activities promote by the international diplomats whenever countries make policies to promote economic activities. This make the relationship stronger and bring people of different countries close to each other people are welcome on different social media platforms, television broadcast and radio programs as well as on newspaper and magazines and share their learning ideas, suggestions and creative solutions to make the process more effective. When the advertisement broadcast they keep focus to develop ads in the language that is broadly understandable by vast majority of audience as well as they also translate in multiple other languages in this way the language barrier breakup. Example FIFA cup and World cup campaign songs was played in English the audience who do not know English by listening again and again they learn the language. The international campaign exchange their culture by designing heritage dresses that represent the culture of neighboring country unless they have variety of local and provincial dresses to wear,they adapt their style and wear those costumes where as their national dresses are available to wear as well as handicrafts and handmade pottery, utensils, jewelry also designed to promote business. The food festival also promoted and people develop new taste buds to try internationally famous recipes where as local food is available to satisfy their taste buds. The folk and traditional music also promoted and enchanted the youth audience by performing live dance. Sometimes countries which are religious so the people sentiments effect due to hooliganism and vulgarism promote during the festival it is consider to be an invasion in their ethical and moral values as youngsters easily glamourized and easily follow the trends which do not respect their cultural and religious values.

To conclude, international marketing campaigns can have both invasive and intrusive impacts on the nation local culture and trade. However, they also benefit communities in many ways. In my opinion, whether we like them or not we will continue to see these campaigns in the future too.